SEO path in the next 10 years
Search engine optimization is an ever
changing process with search engines altering their algorithms continuously.
One cannot ascertain but a vague prediction about the path the technology may
take shape. Here are few predictions that will take place in the path of search
engines and their optimization.
Niche search engines for specific
topics
At present certain countries like Korea
and China have developed their own local search engines. Users feel more
comfortable with them over Google as the results are more country specific and
relatable to the users.
Accelerated Mobile Pages (AMP)
Today more number of users prefers
their mobiles for internet usage over other devices. Therefore AMP technology
which will make loading mobile web pages and this faster will play a significant
role. It is a stripped down version of HTML. Currently the tech is being
developed as open source project by Google’s search engine optimization los angeles.
SEO will be marketing
Marketing will become producing
quality content interactive apps videos and images and also appealing to new
audiences like machines (IoT).
Irrelevant links
Irrelevant Guest blogging and
spammed links will be obsolete have no place in the future.
Artificial intelligence will take
over search engines and will return more meaningful results. Rankbrain
algorithm already helps Google by correlating Equava inc. with words in a search query and it tries to mimic
human behavior.
Google Assistant
Google assistant comes to the forefront;
you can ask and get an answer. It is conversational search. So
the concept of keywords will also become very wide and verbal words will become
dominant.
Shaping SEO for local business
It is never easy to calculate how
a technology shapes itself in the future but some amount of prediction is
possible the same goes with SEO. It is a highly
dynamic work where the search engines keep altering their algorithm to make
them give results better for their users search.
Local search
Google is developing its algorithm
such that the search results are related to the users’ location. For example when you are in search of a restaurant you would
like to have the list of restaurants which is accessible from your area rather
than giving results based on country level. 50 percent of local data searches
are for address. SEO professionals should develop their site by keeping this in
mind.
Native expertise and professional
translators are required for local market penetration. When content is
developed the target audience cultural and linguistic suitability should be
considered. Translation should be done with care as some phrases are not
acceptable in certain languages.
A web page ranking is based on the
Keywords and quality of the content. Keywords in local languages are not just
translations of English words. Keywords are based on the nuances of target
audience expression and dialects.
While managing multilingual
version of the same site each URL should be kept separate for each language. Preffered version and redirection should be maintained
by the site for regional users.
Localizing URL structures allows
the market to get an idea of the content on the site. Geotargetting
settings in search console will indicate that a site is for a particular
country this tool is not useful if it’s for multiple countries.