SEO path in the next 10 years
Search engine optimization is an ever changing process with search engines altering their algorithms continuously. One cannot ascertain but a vague prediction about the path the technology may take shape. Here are few predictions that will take place in the path of search engines and their optimization.
Niche search engines for specific topics
At present certain countries like Korea and China have developed their own local search engines. Users feel more comfortable with them over Google as the results are more country specific and relatable to the users.
Accelerated Mobile Pages (AMP)
Today more number of users prefers their mobiles for internet usage over other devices. Therefore AMP technology which will make loading mobile web pages and this faster will play a significant role. It is a stripped down version of HTML. Currently the tech is being developed as open source project by Google’s search engine optimization los angeles.
SEO will be marketing
Marketing will become producing quality content interactive apps videos and images and also appealing to new audiences like machines (IoT).
Irrelevant Guest blogging and spammed links will be obsolete have no place in the future.
Artificial intelligence will take over search engines and will return more meaningful results. Rankbrain algorithm already helps Google by correlating Equava inc. with words in a search query and it tries to mimic human behavior.
Google assistant comes to the forefront; you can ask and get an answer. It is conversational search. So the concept of keywords will also become very wide and verbal words will become dominant.
Shaping SEO for local business
It is never easy to calculate how a technology shapes itself in the future but some amount of prediction is possible the same goes with SEO. It is a highly dynamic work where the search engines keep altering their algorithm to make them give results better for their users search.
Google is developing its algorithm such that the search results are related to the users’ location. For example when you are in search of a restaurant you would like to have the list of restaurants which is accessible from your area rather than giving results based on country level. 50 percent of local data searches are for address. SEO professionals should develop their site by keeping this in mind.
Native expertise and professional translators are required for local market penetration. When content is developed the target audience cultural and linguistic suitability should be considered. Translation should be done with care as some phrases are not acceptable in certain languages.
A web page ranking is based on the Keywords and quality of the content. Keywords in local languages are not just translations of English words. Keywords are based on the nuances of target audience expression and dialects.
While managing multilingual version of the same site each URL should be kept separate for each language. Preffered version and redirection should be maintained by the site for regional users.
Localizing URL structures allows the market to get an idea of the content on the site. Geotargetting settings in search console will indicate that a site is for a particular country this tool is not useful if it’s for multiple countries.